About
Standing tall along Historic Route 66 in Moriarty, the Whiting Bros. sign is one of New Mexico's most recognizable reminders of the golden age of American road travel. Once part of the largest independent chain of gas stations and motels in the Southwest, the iconic red-and-yellow shield welcomed generations of travelers making their way across the Mother Road. While nearly all Whiting Bros. locations disappeared after Interstate 40 bypassed Route 66, the Moriarty station and its towering sign survived thanks to local preservation efforts. Today, it stands as a symbol of the entrepreneurial spirit that helped shape Route 66 and remains one of the highway's most photographed roadside landmarks.
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Saved From Becoming History
This was Whiting Bros. Station No. 72. In 1985, longtime employee Sal Lucero purchased the station from the company, preserving both the business and its iconic roadside sign for future generations.
A Route 66 Empire That Nearly Vanished
Founded in 1926, the same year Route 66 was established, Whiting Bros. grew into a network of more than 100 gas stations and 15 motels stretching from Texas to California. Today, only a handful of locations remain.